<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://whatstheimpact.com/wp-sitemap.xsl" ?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>https://whatstheimpact.com/blog/rollout-trap-uplift-modeling-vs-full-rollout/</loc><lastmod>2026-07-12T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/linear-trap-double-machine-learning-vs-fixed-effects/</loc><lastmod>2026-05-11T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/surviving-the-haircut-bayesian-ab-testing/</loc><lastmod>2026-04-09T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/slashing-amazon-ad-spend-switchback-experiment/</loc><lastmod>2026-03-14T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/amazon-ad-incrementality-switchback-and-mmm/</loc><lastmod>2026-02-13T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/data-science-case-study-interviews-product-sense/</loc><lastmod>2026-03-05T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/surrogate-index-waiting-tax-long-term-experiments/</loc><lastmod>2026-07-03T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/false-positive-trap-bayesian-ab-testing/</loc><lastmod>2026-04-11T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/sizing-switchback-experiments-permutation-tests/</loc><lastmod>2026-03-20T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/speed-vs-power-sequential-testing-tradeoffs/</loc><lastmod>2026-02-09T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/sequential-boundaries-experiment-peeking/</loc><lastmod>2026-02-02T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/mape-illusion-marketing-mix-modeling/</loc><lastmod>2026-03-10T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/synthetic-controls-causal-impact/</loc><lastmod>2025-02-20T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/event-study-model-introduction/</loc><lastmod>2025-02-14T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/meridian-marketing-mixed-model-success/</loc><lastmod>2025-02-12T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/marketing-mix-model-dangerous-beginners/</loc><lastmod>2025-02-10T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/marketing-mix-model-meridian-intro/</loc><lastmod>2025-02-06T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/building-a-networking-feedback-loop/</loc><lastmod>2025-01-22T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/how-your-interview-is-a-data-science-problem/</loc><lastmod>2025-01-16T09:00:00+00:00</lastmod></url><url><loc>https://whatstheimpact.com/blog/linkedin-how-to-network-effectively/</loc><lastmod>2024-12-18T09:00:00+00:00</lastmod></url></urlset>
